The Open Forum business blog has a detailed and clever analysis about what went right with the Obama election campaign. In Dale Carnegie Meets Barack Obama: Winning Friends And Influencing People In A Web 2.0 World, Brent Leary observes the parallels between how the campaign managers used video, word of mouth marketing, and other tools to connect with, endear, and influence voters using similar techniques to those prescribed by Dale Carnegie in How to Win Friends and Influence People.
If you need to wrangle a constituency to your side or win new customers, give it a read!
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