In reading about the sudden passing of Tim Russert, who questioned the powerful and influential as moderator of NBC’s “Meet the Press,” one thing in particular caught my eye.
Brian Williams called him “aggressively unfancy.”
Why do I love that?
It’s like the brand mantra, a company’s guiding statement, which Guy Kawasaki espouses. Only it can help you identify the kind of person you want to be.
I can imagine someone who is aggressively unfancy. Hal Riney, a multiple award winning ad man, seemed to often create aggressively unfancy (”folksy”) characters. Probably Ross Perot could be described the say way. And I’m guessing so too was Joan Kroc, philanthropic wife of McDonald’s founder.
Crafting Your Personal Mantra
To be honest I’m just making this up off the cuff, as a proposed experiment: An adverb plus an adjective seems like a format that will encompass your mantra. Two words may not be enough. But you get the idea:
- effortlessly delightful
- eternally caring
- purely good
- constantly living
Mine…something like: infectiously inspiring.
Do you have a mantra? What do you think and what is your process to find yours?
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