Chocolate chip cookies are my life.
I even have a goal to perfect my chocolate chip cookie recipe on my life list. (Checked!)
So it was that I found myself making a beeline across the island when I saw in a tourist magazine that Wally Amos, of Famous Amos cookie fame, had opened a new cookie store on Oahu which I was visiting.
That would not have been enough to detour me from my quest for the North Shore.
But I read a SuperViva-esque sentence on his website:
“Most people go through life as if they were living out the movie Ground Hog Day. One day at a time, same thing every day, never breaking the cycle. Then there are those people who wake up every day with a mission to live out their dreams and to inspire others to connect with their potential. Wally Amos is one of those – a man with a mission.”
It turns out he’s written a number of books inspiring people to live a full life.
His website spoke of his passion (and mine) for inspiring kids to love reading and the Read It Loud Foundation.
This coupled with my childhood memories of eating Famous Amos cookies re-set my course for the day.
I called the store and they said “He’s here right now!” Chip & Cookie is in a little town called Kailua, which has a beautiful thick white sand beach and a turquoise water bay. Snore. Just like the rest of Hawaii
At the store, Wally greeted me with a basket of cookies. We were off to a good start.
What I Learned Other Than the Cookies are Delicious
1) Don’t be afraid to sell - I already mentioned that Wally insists you taste the cookies upon entering. But he also calls out to people walking by, to come on in.
With one person who’d hesitated he asked her why she wasn’t going to come in. It’s interesting how sometimes it’s annoying when vendors call you in. But with his watermelon patterned clothing and basket of cookies. Well, it was more like a siren song.
If you believe in your product, shout it out loud.
2) Be resilient and re-invent yourself - I left with 3 of Wally’s books
.
Man With No Name is subtitled “Turn Lemons Into Lemonade.” I’ve never seen such a nakedly honest “self help” book before. The chapter titles have advice such as “Failure is someone else’s opinion of the outcome of a situation.” And within the chapters he tells his story of many personal foibles and his ultimate happiness by learning from his mistakes.
(Hey the book is available for $.01. You can’t turn that down!)
The Cookie Never Crumbles
is another with both interesting business stories and life advice.
Who would have thought he started out at a talent agency, which led to his opening the cookie store on Sunset Blvd in Hollywood?
3) Follow your impulses - If I hadn’t turned the car around upon seeing the ad, looking up his website, and calling up the store I never would have met this man, learned about his work, and had these books on hand which - who knows - could change the course of my life.
And THAT’S the way your cookie should crumble!
I’d love to hear your stories and advice on life, cookies, and Hawaii.

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March 9th, 2008 |