It’s the beginning of day 4 at SXSW Interactive and I am compelled to share what I’ve found are good and bad about the conference so far because:
Good
1. I discovered Little City Coffee. Wow the drip coffee is full bodied, smooth, chocolatey. It’s worth the 8 block walk from the Austin convention center. Their slogan is "the fine folks that manufacture caffeine" but that almost belittles the delicious flavor they manufacture. For bay area residents, I can compare to Blue Bottle Coffee in pure pleasure and taste.
2. Ted Rheingold rocks. I’ve seen the founder of Dogster and Catster at 2 conferences and he always explodes with new useful information. This year he moderated a panel on Turning Projects Into Revenue Generating Businesses which a nice fellow transcribed.
3. Rafe Needleman mentioned SuperViva in his blog.
4. Hanging out with friends, meeting new people. That is the crux of SXSW for most people, the human social aspect. I also came to appreciate the power of Upcoming.org as a social calendar. Next year I want to participate in runing some events to help new people socialize more easily.
5. I caught a guy on the street resetting the time for daylight savings on a historic clock. It was tempting to interview him and discover how he fell into his line of work. But I hadn’t achieved my #1 goal (Little City) so pressed on.
Bad
1. The panels aren’t wowing me like in 2006. Maybe I’m in a different place but the ones I’ve been to often seem composed of similar people participating as if they were being interviewed more than imparting useful information. OK maybe I don’t get the point of a panel but it’s as if some are more inwardly focused on telling their stories than in thinking about communicating helpful information. Or maybe the confusion is in thinking that is one and the same. (I’m not sure if it’s my confusion or theirs.)
2. The 1.5 hour badge pickup was a bummer. Yes I came at rush hour but considering they used the photos from last year, there has got to be a better way. Last year I must have picked up my badge must earlier before the lines; people say this year’s was a great improvement. I would love to see interaction designers run a panel on optimizing the check in process.
3. Is Twitter multiplying the Continuous Partial Attention effect (a topic of 2006 SXSW)? Is it creating a divide between those who Twitter and those who don’t? I heard some twitter about that.
4. I bailed on giving a 5 minute Totally True performance at the Fray Cafe . All my friends were looking forward to a hilariously titillating-meets-technology story I had from last year. But the night wore on, I lost energy, and the crowd didn’t seem to fit with the story somehow. I’ll have to make my worldwide comedy debut some other time.
5. Little City is too far from the convention center. I did try to drink (coffee) locally. Popped into a cigar shop on 6th St. and got blasted by cigar smoke, as well as the heads of 6 men sitting around a table snapping over to see who walked in. Without walking in a force field pushed me backwards out the door with their peels of laughter trailing behind. I laughed too as it must have looked funny. It wasn’t worth local coffee to smell like a humidor the rest of the day.
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March 12th, 2007 |